At Convert Solar LLC (“Convert Solar,” “we,” “our,” or “us”), we are committed to handling your personal information with transparency, care, and respect. This Privacy Policy describes how we collect, use, disclose, and protect your information when you visit our website at https://convert-solar.com (“Site”), submit a request, schedule a consultation, or engage with our services.
By using the Site or providing your information to us, you agree to the practices described in this Privacy Policy. This Policy is incorporated by reference into our Terms of Service, which governs your use of the Site and our services.
1. Information We Collect
We collect personal information in the following categories:
Information You Provide Directly
· Full name and contact information (email address, phone number, mailing address) · Property address and details relevant to your solar or roofing project
· Service interests (solar, battery storage, roofing, EV chargers, or combinations)
· Financial information necessary for financing applications submitted through our platform or partner lenders
· Communications, correspondence, and information you provide through forms, surveys, chat, or direct contact
Information Collected Automatically
When you visit the Site, we and our third-party partners automatically collect certain technical data, including: · IP address and approximate geographic location derived from it
· Browser type, version, and operating system
· Device type and unique device identifiers
· Pages visited, time spent, click paths, and referring URLs
· Cookie identifiers and similar tracking technology data (see Section 6)
Information from Third Parties
We may receive information about you from third-party sources, including advertising platforms (such as Google and Meta), CRM integrations, financing partners, and lead generation services, which may combine information with data you have provided us directly.
2. How We Use Your Information
We use the information we collect for the following purposes:
Service Delivery
· To respond to your inquiry, provide estimates, and schedule consultations
· To design, install, and deliver solar systems, battery storage, roofing, and related services · To communicate project updates, service appointments, and post-installation support · To process payments and coordinate financing arrangements with partner lenders
Marketing and Communications
· To send promotional emails, SMS messages, and other marketing communications where you have provided consent or where permitted by applicable law
· To conduct remarketing campaigns on third-party advertising platforms based on your interactions with our Site
· To personalise content, offers, and advertisements based on your interests and service history
Operations and Improvement
· To analyse website traffic, campaign performance, and customer journey patterns · To improve our website, sales processes, installation quality, and customer experience · To detect, prevent, and respond to fraud, security incidents, and Terms of Service violations
Legal and Compliance
· To comply with applicable federal, state, and local laws and regulations
· To respond to legal process, government requests, or to protect our rights and the rights of others
3. Legal Basis for Processing
While U.S. federal law does not require us to state a formal legal basis for data processing, we process your personal information on the following grounds, consistent with applicable state privacy laws and international best practices:
· Contract performance — to fulfil a project agreement, deliver services, or respond to a pre-contractual inquiry you have initiated
· Consent — for marketing communications, SMS messaging, and non-essential cookies where your consent is required
· Legitimate interests — for fraud prevention, site security, analytics, and business improvement, where those interests are not overridden by your rights
· Legal obligation — to comply with applicable law, respond to legal process, or protect our legal rights
4. SMS and Email Communications
By submitting your contact information through the Site, a lead form, or any other means, you expressly consent to receive the following communications from Convert Solar and its authorised representatives:
· Phone calls, including autodialled or prerecorded calls, where permitted by applicable law
· Text messages (SMS/MMS), including automated marketing and transactional messages regarding your inquiry, appointments, project status, referral programme updates, and promotional offers
· Email communications regarding your project, account status, and marketing content
Important: Consent to receive automated or marketing communications is not a condition of purchasing any product or service from Convert Solar.
SMS opt-out: Reply STOP to any text message to unsubscribe from SMS communications at any time. Reply HELP for assistance. Message frequency varies. Standard message and data rates may apply.
Email opt-out: Click the unsubscribe link in any marketing email, or contact us at contact@convert-solar.com to be removed from our email marketing lists. Transactional and project-related emails are not subject to marketing opt-out.
Opting out of marketing communications does not affect your ability to receive service-related communications necessary for the delivery of your project.
5. How We Share Your Information
We do not sell your personal information. We do not sell, rent, or trade your personal data to third parties for their independent marketing purposes.
We may share your information with the following categories of recipients for the purposes described in this Policy:
Service Providers and Business Partners
· CRM and customer data platforms (such as Salesforce or HubSpot) for project management and customer communications
· Email and SMS marketing platforms (such as MailChimp, Klaviyo, or similar tools) for delivering authorised communications
· Scheduling and appointment management software
· Analytics and advertising platforms (such as Google Analytics, Google Ads, and Meta Ads) for website analytics and targeted advertising
· Payment processors for billing and payment management
· Financing partners (such as GoodLeap) who process financing applications you initiate; data shared includes identity, credit, and property information necessary to evaluate and originate your financing agreement
· Installation subcontractors who perform physical site work under contract with Convert Solar and who are bound by confidentiality obligations
Legal and Regulatory Disclosures
We may disclose your information to government authorities, law enforcement agencies, courts, or other third parties when required by applicable law, legal process, or to protect our legal rights, enforce our Terms of Service, or prevent harm.
Business Transfers
In the event of a merger, acquisition, sale of assets, or other business transition, your personal information may be transferred as part of that transaction. We will notify you of any material change in ownership or use of your personal information by posting a notice on the Site.
6. Cookies and Tracking Technologies
We use cookies, web beacons, pixel tags, and similar technologies to operate and improve the Site and to deliver relevant advertising. These technologies may include:
· Essential cookies — required for the Site to function properly; cannot be disabled without affecting Site functionality
· Analytics cookies — used by tools such as Google Analytics to measure traffic, visitor behaviour, and campaign performance
· Advertising and remarketing cookies — used by platforms such as Google Ads and Meta Pixel to serve targeted advertisements to users who have visited the Site
· Functional cookies — used to remember preferences and personalise your experience
You may disable or delete cookies through your browser settings at any time. Note that disabling certain cookies may affect Site functionality. You can also opt out of Google Analytics tracking at https://tools.google.com/dlpage/gaoptout and opt out of interest-based advertising through the Digital Advertising Alliance at https://optout.aboutads.info.
Do Not Track: Some browsers transmit Do Not Track (DNT) signals to websites. Our Site does not currently respond to DNT signals. We will update this Policy if our practices change.
7. Data Retention
We retain your personal information for as long as necessary to fulfil the purposes described in this Policy, including to provide services, comply with legal obligations, resolve disputes, and enforce our agreements. Retention periods vary depending on the nature of the information:
· Customer project records and installation documentation are retained for a minimum of seven (7) years following project completion to satisfy warranty, legal, and tax requirements
· Marketing and inquiry records for individuals who did not become customers are generally retained for up to three (3) years
· Communications and correspondence are retained for up to five (5) years
· Cookie and analytics data is retained in accordance with the data retention settings of our analytics providers
You may request earlier deletion of your personal information in accordance with the rights described in Sections 9 and 10 below, subject to our legal obligations to retain certain records.
8. Data Security
We implement a combination of administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:
· Encryption of data in transit using Transport Layer Security (TLS)
· Access controls limiting personal data access to authorised personnel on a need-to-know basis · Regular review of our security practices and third-party vendor security postures
· Use of reputable, industry-standard CRM and data management platforms with their own security certifications
No method of electronic transmission or storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security. In the event of a data breach that is reasonably likely to result in harm to affected individuals, we will notify affected parties in accordance with applicable law.
9. Virginia Residents — Rights Under the Virginia Consumer Data Protection Act (CDPA)
If you are a Virginia resident, the Virginia Consumer Data Protection Act (Va. Code §§ 59.1-571 et seq.) grants you the following rights with respect to your personal data:
· Right to access — to confirm whether we process your personal data and to access that data
· Right to correction — to correct inaccuracies in your personal data, taking into account the nature of the data and our purposes for processing it
· Right to deletion — to request deletion of personal data you have provided or that we have collected about you
· Right to data portability — to obtain a copy of your personal data in a portable and, to the extent technically feasible, readily usable format
· Right to opt out — to opt out of the processing of your personal data for purposes of targeted advertising, sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects
To exercise any of these rights, please submit a verifiable request to us at contact@convert-solar.com with the subject line “Virginia CDPA Request.” We will respond within forty-five (45) days of receipt. We may extend this period by an additional forty-five (45) days when reasonably necessary, with prior notice.
If we decline to take action on your request, you may appeal our decision by contacting us at the same email address. If you are unsatisfied with our response to your appeal, you may contact the Virginia Attorney General at https://www.oag.state.va.us.
10. Children’s Privacy
The Site is not directed to individuals under the age of 18. We do not knowingly collect, use, or disclose personal information from children under 18. If we become aware that we have inadvertently collected personal information from a child under 18, we will take prompt steps to delete that information. If you believe we may have collected information from a child, please contact us at contact@convert-solar.com.
11. Third-Party Websites and Services
The Site may contain links to third-party websites, including financing platforms, review sites, and social media networks. This Privacy Policy applies only to information collected by Convert Solar. We are not responsible for the privacy practices, content, or security of any third-party website. We encourage you to review the privacy policies of any third-party sites you visit.
12. International Data Transfers
Convert Solar operates in the United States and our services are intended for U.S. residents. If you access the Site from outside the United States, your information will be transferred to and processed in the United States, where data protection laws may differ from those in your jurisdiction. By using the Site, you consent to this transfer and processing.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. Material changes will be reflected by an updated Effective Date at the top of this page. For significant changes that materially affect your rights, we will make reasonable efforts to notify existing customers by email prior to the change taking effect.
Your continued use of the Site following any update constitutes your acceptance of the revised Policy. We encourage you to review this page periodically.
14. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please contact us:
Company: Convert Solar LLC
Address: 5770 Thurston Ave #106, Virginia Beach, VA 23455
Email: contact@convert-solar.com
Phone: (757) 44-SOLAR
Website: https://convert-solar.com
